John lewis Essay Example | Topics and Well Written Essays - 1750 words

John lewis - Essay Example Through analysis it is found that there are only three to four factors that distinguish the market winners from the market qualifiers. Whereas in case of market qualifiers there are eight to nine factors. The market qualifiers and the market winners are also analysed with the different types of customer segments. The analysis indicates that customers who are considered as premium class are found to favour more the factors which are related to aspects aesthetic of the products, their quality, reliability and other factors like durability and serviceability. The analyses of the operational aspects indicate other processing time of the requests, there are as no other issues. Due to significantly long processing time the company is losing the loyal customers. This is the same reason for which the company is incurring significantly high cost per lead in the case of standard customers. Table of Contents Introduction 4 Analysis of the strategic and operational issues 6 Analysis of the strat egic issues 6 Analysis of the operational issues 10 Service delivery system used by John Lewis 10 Infrastructure used 11 Support to the market 12 Findings and conclusions 13 Reference List 14 Introduction John Lewis is a departmental store situated in London. ... Table 1: Market capitalization AEON Stores (Hong Kong) 3.82B Allied Consolidated Ltd 1.44M Alon Blue Square Israel Ltd 261.18M Arcandor AG 2.52M Arunjyoti Enterprises Ltd. 48.01M Ashley (Laura) Holdings PLC 18.13B Ashley (Laura) Holdings PLC NA Beale PLC 236.04M Belk Inc. 2.03B Bombay Swadeshi Stores Ltd. 99.16M Bon-Ton Stores Inc. 408.91M Briscoe Group Limited 519.58M C.P. Lotus Corporation 4.22B Century Ginwa Retail 2.23B China Resources NA China Seven Star Shopping Ltd. 175.87M China Seven Star Shopping Ltd. NA Convenience Retail Asia Ltd. NA David Jones Limited 1.31B David Jones Limited NA John Lewis 2.5B Source: (Chrol, 2011) The above table indicates that these are the major competitors of John Lewis. The major competitors are chosen on the basis of the size of the competitors. The competitors denoted above have more or less the same size in terms of asset. John Lewis serves to wide range of customers. The different types of customers and their respective percentages are repres ented in the graph below. The types of customers are denoted by the types of products and types of services. Fig 2: Division of customer segment Source: (Bajaj, 2001) The customer segment is denoted with 7 different segments. The highest number of factors is found across the electrical appliances sector due the fact that the data are taken from the quarterly sales. Due to non-availability of the sales figures for the different types of products and services on an annual basis, only the quarterly sales figures are considered. Analysis of the strategic and operational issues The strategic issues of the operations of John Lewis are analysed by identifying the customers and the market supplied by the

Globalization of Technology Essay Example for Free

Globalization of Technology Essay Politics Technology enables and even promotes changes in every aspect of our lives. Through the years it has changed what and how we eat (the microwave), how and where we work (the internet), how we are entertained, and even how we keep in touch with friends and family. And though many people may notice these types of quick advances of technology, many may not notice how technological advances have tied into changes in politics and the way they have been run. †¢The power of mass images has really become a major influence on politics as a product of a increasing technology. In the 1960’s, images of wealth in the west eventually exposed the weakness of the communist regime running the old Soviet bloc. There is the story Nikita Khrushchev narrating a film of Harlem in the 1960’s to demonstrate poverty in America. Instead, his poor, struggling citizens focused on the nylons hanging on backyard clothes lines and the number of fine autos in the street, and saw wealth rather than poverty. Today, the pictures from Iran appear in graphic detail on our televisions. The power of the mass media has made it more difficult for the state to wall off the outside world. †¢The television has been used to promote politics through commercial advertisement since the Dwight D. Eisenhower campaign in 1952. That was over 50 years ago. It has been used to broadcast presidential debates since the Kennedy vs Nixon Great Debate in 1960 which was exactly 50 years ago. However, nothing is like the way the television is used today. †¢The most recent Presidential campaign, in 2008, showed how fundraising is being impacted. President Obama raised a record breaking 600 million dollars in contributions during his run up to the election. Of that 600 that Obama received, 500 million came from the internet and through public financing through the internet. He ran as fierce an internet campaign as he did his television and radio campaigns. Later the same young people who followed Obamas every move online, turned out to vote. †¢Is technology damaging politics? †¢For example, you can argue that because there are dozens of news channels. Campaigns are now much more media run. The media decides what is news worthy (which as of the past few years has been whatever gets ratings), interprets the meaning of events for its viewers, and manipulates the decision making process of its viewers. †¢Can technology be damaging to political candidates themselves? †¢Political videos of nearly every 2008 presidential candidates can be found on YouTube. In many of the posted videos, candidates are engaged in old speeches, contradicting their current political positions. †¢Also, since the election, the internet seems to have gone from President Obamas best friend, to his greatest political enemy. Some of the most controversial legislation in US history is being introduced and posted online for all Americans to see, online commentators who once supported Obama are continuously pointing out unfilled promises. Economy and Social Relations Technological progress is the key to offering future populations the potential for improved standards of living. Technical change enables firms to combine inputs in a novel manner to produce existing products more cheaply and to develop new products to meet consumer needs. Economists and other social scientists pretty much agree that technological change is the most important contributor to economic growth in the modern era and it is estimated that more than half of the country’s long-run growth is can be attributed to technological change. †¢A prime example of technology based increases in productivity comes from the field of agriculture. Until at least the 17th century, about 90% of the population was directly involved in agriculture. In the United States, the farm population was 44% of the total population as recently as 1880. Currently, the U.S. farm population is about 2% of the total population. But over that same period, total production from farms has more than doubled. The increase in productivity is correlated with several technological innovations in the field of farming. The innovations include the widespread use of farm chemicals (fertilizers, pesticides), and farming equipment. Thus, the tremendous increase in farm productivity is seen as a direct result of the technological advances that were made in the field. †¢Technological change in production processes like that often reduces the amount of labor and other resources needed to produce a unit of output. This is good on one hand because it reduces the cost of production for products but on the other, it also results in a loss of jobs in the short-r un. The long-run is a different story though. By reducing the cost of production you thereby are lowering the price of a particular good in a competitive market, which then frequently leads to a greater demand for that good. And a greater output demand results in increased production, which requires more labor, and offsets the effects of losing jobs in the short-run. †¢Along with production technology, constant improvements of transportation and communications technologies have also had major impacts on today’s economy. Previously, physical and human resources moved around the world by means of land, sea, and air transportation. Now, with data serving as a basic resource and digital communications the means of transport, financial capital is moving throughout the world at nearly the speed of light. †¢How has technology negatively affected the economy? †¢One challenge that technology has brought about to the new global economy comes from the new wave of outsourcing. As a concept its not new. Companies have chased cheap labor around the globe for decades, making cars in Mexico, plastic toys in Taiwan and shirts in Malaysia. But in the past couple of years, the debate over outsourcing has intensified as technology companies reduce costs by sending technical support, software development, quality assurance and other functions offshore. A few years ago this idea would have been impossible. The world mostly turned to its technology leaders, companies such as Microsoft Corp. for example, when it needed software. But with the growth of broadband Internet connections and e-mail, technical support staff and software developers can respond to questions with the same speed in Bangalore, India, as they do in Bellevue. And they can do it at a fraction of the cost. †¢Of course this comes at the expense of not only lower class and low skilled workers in the U.S., but even in the middle classes, there are plenty of jobs that are now outsourced.. Again, inability to find work means inability to purchase homes, spend money, and profit companies. When people don’t buy, corporations that produce things don’t make money, which can thus â€Å"trickle down† to fewer jobs available and a greater desire to outsource to make things more cheaply so they will be more attractive to consumers. †¢Those supporting outsourcing say that lowering expenses of corporations will create jobs. There are plenty of government agencies that outsource some of their work, saving them millions of dollars, a direct effect on the US economy and on federal spending. A common theory contends that being able to pay people lower wages for work means that companies will be able to produce things with less expense and transfer this saving to consumers. Lower prices may mean more consumer spending, and companies will be able to hire more workers in the US because they’re paying less for workers outside of it. †¢Further, many argue that giving jobs to workers in less developed countries improves those countries economically and increases trade for US products. It also increases a country’s ability to pay back debts to the US, and may promote better political relationships. Companies economically benefit by selling their products in other countries. This means they can hire more people in the US and lower their prices on products for US consumers.

Protestant challenge to Catholicisms Hegemony in Northern Europe :: essays research papers

Protestant challenge to Catholicism’s hegemony in Northern Europe   Ã‚  Ã‚  Ã‚  Ã‚  Protestants and Catholics have been fighting for centuries. Most of us, even some of them, have no clue as to what they are fighting about. In the 1520s a religious stirring began, where people were starting to get frustrated and angered by how the church was conducting itself. Northern European weather can be very cold and harsh at times, because of this, it made it very difficult for people to leave their homes to get to church. What these people saw were their church priests dressed in very ornate, warm, robes and living in nice warm homes eating very good meals. Half the time these people couldn’t understand what the priest was preaching because he spoke in Latin and they could only speak German or English. On top of all of this the people had to pay if they wanted to be forgiven for their sins, indulgences they were called, which basically provided absolutely no hope for people who didn’t have much. These were not the only things stirring feelin gs in northern Europe, the fact that the church was based in Rome, such a long way from their home, contributed to the restlessness of the people. People were starting to think that the church had no clue about their lives up in the north and how difficult it could be, they felt removed and unconnected with the church. The two major focal points for the reformation were Martin Luther and his ninety-five theses and also King Henry the eighth. Neither of these two men began the movements in their respective countries, they simply gave the people a focal point and a way to get organized.   Ã‚  Ã‚  Ã‚  Ã‚  Martin Luther was a monk who taught at a Wittenberg University in the 1500s. Martin Luther had questioned the practice of selling indulgences and the fact that the church said that you could only speak to God through a priest for sometime in his mind. In 1517, when an archbishop had a sale on these indulgencies to raise money, Martin Luther decided to write a question and argument paper about the church’s questionable practices, to get some debate going at the University. The paper was called the ninety-five theses and it sparked many people’s interests in Germany and other parts of northern Europe and made Martin Luther a focal point for people who felt the same, and an enemy of the church.

Love, Choreography and Passion in The Movie Step Up :: essays research papers

In the summer of 2006, a movie by the name of â€Å"Step Up† came out. This movie soon would change the meaning of the teamwork, dedication and passion. Millions of dedicated fans from different age groups attended â€Å"Step Up† at its opening weekend. The plot plays out that a guy loves to dance, but is not involved in any professional groups. One day he gets into trouble with the law and has to complete his community service hours at an Art School. There he meets a girl and seeks his passion of dancing professionally. Love, choreography and passion are three qualities about the movie which moved and interested me. Tyler comes from a poor foster family who is always in arguments. On the other hand, Nora comes from a high class family whose parents urge her to giving up oh her dreams of dancing and pursuing a career in law. When Tyler takes the blame for the destruction he caused fooling around in the school, he receives community service as a punishment. One day while he is completing his duty, he meets Nora. Sparks fly as she auditions him for the main role in her dance. The love interest in this movie makes it all the much better to watch. Furthermore, the choreography in â€Å"Step Up† makes it so interesting and lively to view. Watching them perform the choreography they have been taught is just so amazing. As the saying goes, ‘Practice makes perfect!’ Throughout this movie, the audience noticed how much of a drive each character has to perform to their absolute fullest. The way the characters move and dance draws the viewer’s attention even more. Lastly, the passion all the characters exude is spectacular. Tyler comes from a beat down home and strives for success after seeing his potential in the world of art. His passion for dance makes him all the better at what he does. With the help of Nora, he is well on his way to victory. While Nora comes from a formal family whose father passed away, her mother thinks she knows what is best for her. However, her father always encouraged her to purse her dreams of dancing. But her mother is very skeptical about this, thinking that she cannot get anywhere with dance alone, when her mother realizes Nora’s passion for dance, she easily gives in and wants what makes Nora happier. Love, Choreography and Passion in The Movie Step Up :: essays research papers In the summer of 2006, a movie by the name of â€Å"Step Up† came out. This movie soon would change the meaning of the teamwork, dedication and passion. Millions of dedicated fans from different age groups attended â€Å"Step Up† at its opening weekend. The plot plays out that a guy loves to dance, but is not involved in any professional groups. One day he gets into trouble with the law and has to complete his community service hours at an Art School. There he meets a girl and seeks his passion of dancing professionally. Love, choreography and passion are three qualities about the movie which moved and interested me. Tyler comes from a poor foster family who is always in arguments. On the other hand, Nora comes from a high class family whose parents urge her to giving up oh her dreams of dancing and pursuing a career in law. When Tyler takes the blame for the destruction he caused fooling around in the school, he receives community service as a punishment. One day while he is completing his duty, he meets Nora. Sparks fly as she auditions him for the main role in her dance. The love interest in this movie makes it all the much better to watch. Furthermore, the choreography in â€Å"Step Up† makes it so interesting and lively to view. Watching them perform the choreography they have been taught is just so amazing. As the saying goes, ‘Practice makes perfect!’ Throughout this movie, the audience noticed how much of a drive each character has to perform to their absolute fullest. The way the characters move and dance draws the viewer’s attention even more. Lastly, the passion all the characters exude is spectacular. Tyler comes from a beat down home and strives for success after seeing his potential in the world of art. His passion for dance makes him all the better at what he does. With the help of Nora, he is well on his way to victory. While Nora comes from a formal family whose father passed away, her mother thinks she knows what is best for her. However, her father always encouraged her to purse her dreams of dancing. But her mother is very skeptical about this, thinking that she cannot get anywhere with dance alone, when her mother realizes Nora’s passion for dance, she easily gives in and wants what makes Nora happier.

Cinderella Story Essay

Elisabeth Panttaja states that the mother role in all the Cinderella’s has a wide effect on the fairytales. In the article, Panttaja analyzes the Cinderella myth from the Grimms brothers’ perspective, along with other Cinderella myths. One topic Panttaja mentions is, â€Å"Indeed, Cinderella’s mother’s role is far from marginal: the words and actions of Cinderella’s mother are of vital importance†. Panttaja suggests that even though Cinderella’s mother is not a main character in the story, she is the reason Cinderella does end up having a happy ending. This part is overlooked when reading fairytales; Cinderella’s mother is the whole reason why she has to keep striving to achieve the happy ending. Even though Cinderella’s mother appears to die in the Grimms’ version of Cinderella, her spirit lives on in relation to the tree, and the two birds. As Panttaja says, â€Å"But is she really motherless? Not really, since the twig that she plants on her mother’s grave grows into a tree that takes care of her, just as her mother promised to do†. Throughout the story the mother guides Cinderella by showing up in different forms of life and magically making Cinderella look beautiful for the ball. Cinderella uses this to her advantage, for example, when the two pigeons pluck out the evil stepsister’s eyes in the end of the story. â€Å"The happy ending proves that it is the mother, after all, who has been the power of the story† (Panttaja). This quote shows that Cinderella’s mother guided her throughout the story without actually being alive in person. Later in Panttaja’s article, she explains that Cinderella’s stepmother and her real mother are much alike. â€Å"These two women share the same devotion to their daughters and the same long-term goals: each mother wants to ensure a future of power and prestige for her daughter, and each is willing to resort to extreme measures to achieve her aim† (Panttaja). Panttaja suggests that the two mothers are competing to marry off their daughters and provide them with a happy ending. In the end, Cinderella’s mother wins because Cinderella marries the prince who is noble. Another key point that Panttaja summarizes about is the fact that the fairytales make us think that Cinderella loves the prince, but in reality the readings never seem to mention anything about love. â€Å"The prince marries Cinderella because he is enchanted†¦ by the sight of her in her magical clothes† (Panttaja). The prince never seems to care about the love from Cinderella, just that she is beautiful in the dress that her mother made magically appear. All in all, Panttaja states everything goes back to the moral of the magical mothers powers. In the end, Panttaja explains how the Cinderella legacy goes on to show how siblings compete to be better than one another, and Cinderella shows this in the â€Å"most extreme form† (Panttaja). Panttaja also goes on to explain how Cinderella is not the girl everyone always imagines.

Science Fact or Fiction essays

Science Fact or Fiction essays The late 19th and 20th centuries have seen advances in technology and scientific understanding the likes of which have not been seen before in such a short amount of time in known Human history. In the last hundred and fifty years science has advanced so much that one would barely recognize the lifestyle of Humans before all these technological wonders. In fact, if the scientists and thinkers of pre-industrial society had had a glimpse of the technology available to the average early 21st century man they would probably surely think some sort of sorcery was involved and would not believe for one moment that all these technological innovations were based on concepts of the governing laws of the universe that have applied all through mankind's history. In fact, modern science looks pretty solid when one examines all of its wondrous creations and the fact that new ones keep coming out daily. For instance, it would appear that modern science has correctly solved the understanding of conc epts and principles which govern how electricity flows in a circuit. After all, computers, hair dryers, TV's and other such electronic devices use this scientific understanding to function properly and in turn most people use such devices every day, thus is this science proven every time such a device is used successfully? It is easy to classify such scientific understanding as fact when devices built upon the science work and work very dependably at that. However is this science fact as would appear, or is merely conjecture based upon an observable phenomenon? Perhaps something entirely different happens when we throw the switch on a light bulb and it illuminates than what science says happens. Even though the light bulb lights up every time, that does not necessarily mean that the scientific understanding of how the light bulb works is true. Take for instance the scientific principles of projectile motion. In a simplified form, current physics explains...

A Clockwork Orange Essay Example

A Clockwork Orange Essay Example A Clockwork Orange Paper A Clockwork Orange Paper Essay Topic: Film A Clockwork Orange written and directed by Stanley Kubrick, is a 1971 adaption of the 1962 novel A Clockwork Orange, written by Anthony Burgess. The film portrays modification of the protagonist, Alexs behavior, through the method of operative conditioning. Kurbrick uses violence and sexual images throughout the movie, but distances the viewer to emphasize for a cruel character we initially meet. Krubrick sophistically uses music, and camera effects to distance the audience. Distancing is used initially to adapt us to this violence, and eventually sympathize with Alex. Kubrick uses music almost in an operative conditioning way, evoking abnormal emotions, when compared to the images associated with them. This turns the violent scenes, which would normally provoke emotions of rage, now are subdued and sometimes replaced with more subtle ones, or even entertains the viewer. Music is first introduced to the audience in the opening scene. The music of the moog synthesizer opens up the movie, setting the scene of the club. The viewer first meets Alex, who is speaking about becoming intoxicated, and then going out to commit some ultra-violence. The moog sets a dark scene, but also has a playful and mysterious sound to it. The next scene, where Alex and his droogs are shown beating a drunk, homeless man, serves its purpose of illustrating the type of violent acts Alex and his gang often commit. In this scene the lack of music and the raw sounds of the beating and shouting stun the audience. The next scene exposes the audience to a rival gang raping young girl. The opening of the scene opens up with the music, and the manner in which the gang manipulates the girl, dragging her in every which direction, removing her clothes in the process, is fitting for the music, and causes the audience to become distanced. Kubreck further distances the audience, by Alexs barrage of insults towards the opposing gang, sparking a fight. Throughout the fight elegant leaps, dives, tackles and breaking chairs add a choreographed element to the scene, fitting perfectly with the pace, and makes the violence seem almost comical. The next scene we experience music as a distancing tool is in the scene at Home. Alex and his droogs break into this house, and attack the house owner, tie him up, and then rape his wife. The method of distancing is used here, through the sing and dancing of Alex. He sings, Singing in the Rain, whilst giving the house owner a few swift kicks in the stomach, and gracefully dancing to the music. This song is often associated with being a playful song, with clever footwork as dancing. Alex turns this footwork into kicks, but still keeps the element of the musical with his prancing movements. After this the next time we come across music, is when Alex has returned home for the night, and puts on his cassette player. Here the audience is able to understand his connection to the music. The song plays in the back ground, accompanied with flashing images of the four Jesus statues being crucified, and other violent images from pop culture. Alex describes the great pleasure he is experiencing listening to Beethoven, we see him close his eyes and smile in ecstasy. This causes the audience to share these feelings, empathizing with the emotions shared with music. In the next two scenes the audience is distanced from the violence and sex on screen by music, as well as the speed of the shot. In the first scene Alex has brought home two females from the record store, and proceeds to have sex with them. The camera speeds up and plays fitting music, which makes it comical to the audience, desexualizing this scene, although full frontal nudity can be seen on the from the females, and a multitude of sexual positions are carried out . The other scene where Kubrick makes use of camera effect and music is when Alex beats his fellow droogs by the river. When Alex hears classical music coming out of the window when he is by the river, he proceeds to hit one of them in the stomach with his cane, kicks them in the stomach, and finally pushes them into the Thames River. This scene is filmed in slow motion, and the screams of pain when Alex cuts his fellow droogs hand, is silenced by the sound of music. This method makes the action almost surreal, although t here is blood from the cut and the image of the blade slicing through the hand, the effects of this image is minimalized by the speed and music during this scene. In these scenes Kubrick utilized camera effects and especially music to alienate the audience from the violent acts Alex and his Droogs commit. Compared to when we saw the gang beating the drunken man, to the when Alex murders the woman with a statue; we have less of a reaction to this killing. The movement of the camera, focusing on the woman, and then Alex, creats a comical standoff, as Alex distances the woman with a male statue in the form of the male genetalia. Finally the image of the statue coming down doesnt show the direct image of violence, but leaves it to the viewers mind, a further way of distancing the viewers emotions. Kubrick distances the audience, and creates a relationship, possibly making Alex a likeable character, for his alpha male position, his humor, musical interests, and his seductive abilities. When Alex is betrayed by his gang and left in a helpless position, the viewer feels a sense of sympathy for Alex, and takes his side. The prison sequence serves as a transitional bridge between the unconditioned and conditioned Alex. He is first dehumanized, having all of his positions being taken away, and is referred by all members of staff by a number, similar to that of a concentration camp. During the initial prison sequence, it appears as if Alex has already started his self-rehabilitation, turning to the bible for the answers, and befriending the pastor. The audience is likely to view Alex as someone who is becoming a changed person, but this is idea is quickly suppressed when Alex visualizes himself in bible scenes, committing these acts of holy violence. At first when Alex is exposed to this experiment, the audience doesnt sympathize with Alex, as he positively responds to the violent and sexual images being shown on screen. Once the effects of the drugs start to kick in, Alex sees the altered paradigm of these images and starts to feel sick, and cannot stand watch, and lets of screeches of pain, making the viewer feel uncomfortable. The viewer further sympathizes with Alex, when he realizes that the music he once loved is being played in conjunction with these disturbing images. Kubrick uses this direct torture scene, to show the extent of cruelty Alex went through in order to be conditioned and even gives the audience a glimpse at the images, even further connecting them with Alex. The viewer sees Alex again, this time two years after the treatment. Alex goes through a series of live action tests, in front of positions and the prison warden. The doctors use these tests to illustrate the effectiveness of the conditioning, and the control and power they have over Alex. In this scene the audience witnesses the nausea Alex experiences when he is confronted first with violence. Kubrick shows Alex not provoking the fight, and brings him to submission, licking a mans shoe, in order to stop the violence. The audience empathizes with Alex, as he would have normally responded with violence and defended himself, but even in a situation such as this one, Alex had no control. Kubrick uses camera angles to capture Alex here looking at the shoe, and being dominated by this man. Kubrick further illustrates the lack of control Alex has, when he is presented with a topless woman. Alex easily aroused reaches for the womans breasts, but cant touch them, as he is overwhelmed by nau sea. Once Alex is released back into society, it is easy to tell that Alex is out of place. When he returns home, his parents are hesitant, and are not sure how to respond to this new Alex. When Alexs replacement insults Alex, Alex attempts to hit him, but he suddenly experiences the same feeling nauseas feelings as before, causing him to seize up and stop immediately. Kubrick uses this situation to cleverly illustrate how little control Alex has when he is placed back into society. The viewer is likely to respond with empathy towards Alex, as now his parents are not accepting of him, and he cant control his actions. The viewer now sees a changed Alex, one who is now powerless, naà ¯Ã‚ ¿Ã‚ ½ve and unaware of the dangers surrounding him. Alex is exposed to this past society, a dystopia situated on violence, sex, and fear. Once Alex is kicked out of his home, he takes a walk to the same river where he attacked his fellow Droogs earlier in the movie. This time Alex is emotionally torn apart, having nowhere to go, as well as being neglected by his family, he stands over the river looking down sobbing, contemplating suicide. At this point the viewer has seen two sides of Alex, and is now seeing Alex at his all-time low, which provokes both anger, at the doctors who made him this way, and empathy. Alex is then approached by a drunken homeless man, the same one that Alex and his Droogs brutally beat in the beginning of the film. The man first asks for money, and then realizes that something is wrong with Alex, and attempts to help him. To the mans surprise this boy he was asking for help, was the very same one who left him for dead two years ago. Kubrick here in a change of roles, illustrates the old man as the aggressor, and similar to the demonstration scene, puts Alex into a powerless position. The old man first exclaims that he, never forgets a face, and then drags Alex to the tunnel where the other homeless are gathered. This time Alex, much like the homeless man in the begging is helpless to the onslaught of grabs, kicks and hits. This scene can be said to be the start of the cyclical timeline, where Alex is experiencing the violence he once carried out, from a victims point of view. The fight is then broken up by two policemen, two former Droogs. This is both comes to the disbelief of Alex and his former Droogs. They are surprised to see someone who once had a dominant hand on them, and controlled his position by violence, be in such a position. Now the role has reversed, where the two Droogs are the ones in power, and have the authority. Although Alex has gone through this treatment, he is still faced with violence, something that he is surrounded by in their society. In the policemen scene, Alex is dragged out to a field and has his head dunked in water, as his former Droogs attempt to drown him. In this scene Alex breaks the fouth wall or directly addresses the viewer, looking into the camera, a technique used to both isolate and cause empathy to the viewer. In another similar sequence of events, Alex ends up stumbling back to Home, the place where earlier, he had raped the owners wife. He is welcomed in this time with open arms, and is taken care of. Whilst Alex is upstairs taking a bath, he begins singing, Singing in the rain. This may be unintentional, and a subconscious reaction in Alexs mind, but this causes the house owner to have similar response to that of when Alex was being tortured. This could be said that Kubrick used this sequence to illustrate how unaware Alex is of his past life, and how violence has been completely removed from his life, and he is now under the control of the conditioning. Once the housekeeper composes himself he calls two of his friends for dinner and serves Alex some spaghetti. Through the attitude and facial expression of the house owner, the audience is aware of the anger he is experiencing sitting across from Alex. Alex seems to take little notice to this, but is only somewhat hesitant when offered wine, and more wine, but politely drinks it. Alex is then drugged and the scene ends. Alex wakes up in a bedroom. The first thing to happen be Beethovens 9th is played. Alexs conditioning has caused him to associate this song with violence, as this was a background track to the images Alex viewed during his conditioning. At this point Alex cant stand the torture of the music, and jumps out of a window. Kubrick here connects the audience with Alex, by simulating a first person point of view of Alexs attempted suicide. The closing scene has Alex in the hospital in bed. He is approached by a nurse and is asked to answer a few physiological evaluating questions. His behavior suggests that he is back to his pre-conditioning ways, with his references to violence, and crude sense of sexual humor. Kubrick here finishes the cyclical timeline, with Alex back to the start, but after seeing what the operative conditioning did to Alex, the viewer doesnt view Alex as a villain or dark, but it could be argued, is pleased to see him back in his original state. The closing scene where Alex meets the Interior Minister, suggests that Alex was merely an experiment, and then a propaganda tool for the government. The Minister justifies his actions as an accident, and that they understood that his was the best treatment for him. Classical music finally closes this scene, and Alex imagines a man and woman having sex, illustrating his successful recovery. Kubrick has now created a different image of violence and sex in the viewers mind, so when they are exposed to the last scene, they share the feelings of joy with Alex, and are happy for his recovery. Kubrick Primarily uses music as a distancing tool in A Clockwork Orange, but he also makes use of camera view points, and speed. The cyclical timeline of Alexs life can also be correlated with the viewers emotions, as they possibly see Alex back as him old self, and are left wondering if he will go back into his violent lifestyle. Kubrick emphasizes the society that Alex is raised in, how it is embedded in violence and sex, and how this possibly created Alex the way he was. A Clockwork Orange showed that even when Alex changed, the dystopian society still remained constant, and ultimately big brother had control over all of the aspects.